Features / Marketing & analytics
Test and measure, with consent.
Marketing teams set up their own tests and tags, with no developer ticket and no script pasted at random into a layout.
Two versions of a block, one winner.
The A/B test component holds variants: a headline, a visual, a form or a whole section. Each visitor sees one variant, and results flow into your analytics tools.
Example
- Variant A: “Book a demo”
- Variant B: “See Plumixia in 30 minutes”
- Metric: contact form submissions
- Decision: the winner replaces the test, published in one click
Every service declared, every cookie justified.
Tag Manager
The Google Tag Manager container is placed as a component, in the layout or on a single page.
Pixels
Ad pixels and trackers declared one by one, rather than hidden in a global script.
Analytics
Audience measurement wired to the tool of your choice, including consent-exempt solutions.
Consent
Banner and preference centre per service. Tags only fire once the visitor has agreed.
All these components can be limited to a device type and are versioned like the rest of the content: you know who added a pixel, and when.